Catalog
Material Insight: Pu Leather Description
PU Leather: Advanced Synthetic Material for Modern Applications
Polyurethane (PU) leather—often termed high-performance faux leather—is an engineered material composed of a polyurethane polymer coating applied to a textile backing (typically polyester or cotton). Unlike traditional PVC-based synthetics, PU leather delivers superior breathability, flexibility, and environmental compatibility while replicating the aesthetics and tactile qualities of genuine leather. Its molecular structure ensures resilience against abrasion, UV degradation, and microbial growth, making it a technically optimized solution for demanding commercial use.
Why PU Leather Outperforms Alternatives for Commercial Applications
- Sustainability Leadership: Water-based PU formulations (like WINIW’s EcoPro series) eliminate toxic solvents, reduce VOC emissions by >90% vs. PVC, and align with EU REACH/California Prop 65 standards—critical for ESG-compliant supply chains.
- Cost Efficiency: 30–50% lower lifecycle costs than genuine leather due to consistent thickness, minimal waste in cutting, and zero batch-variation rework.
- Performance Precision: Engineered for specific industry needs—e.g., automotive-grade PU resists >50,000 double-rubs (Martindale), while furniture variants offer 500+ hours of lightfastness (ISO 105-B02).
- Ethical Assurance: Fully traceable, animal-free production meets growing regulatory and consumer demands for cruelty-free materials.
WINIW: Your Trusted Partner in Advanced Synthetic Leather
With over 20 years of specialized R&D in polyurethane engineering, WINIW has pioneered resource-efficient manufacturing processes that set industry benchmarks. Our vertically integrated production—from polymer synthesis to finishing—ensures rigorous quality control across 1,200+ SKUs. We serve global leaders in automotive seating, contract furniture, and luxury accessories by delivering:
– Proprietary EcoPro Technology: Solvent-free coatings achieving Class A indoor air quality (ISO 16000-9).
– Customization Agility: Rapid prototyping for texture, color, and performance tuning (e.g., antimicrobial, flame-retardant).
– Circular Economy Commitment: 35% post-consumer recycled content options and end-of-life recyclability pathways.
For businesses prioritizing durability, compliance, and environmental stewardship, WINIW’s PU leather isn’t merely an alternative—it’s the strategic material choice for future-proof product design.
Technical Performance & Standards

WINIW PU Leather – B2B Product Technical Guide
WINIW’s premium polyurethane (PU) leather is engineered for performance-driven industries seeking a sustainable, high-quality alternative to genuine leather. Designed with advanced manufacturing techniques and stringent quality control, WINIW PU leather delivers exceptional value across cost, durability, customization, and regulatory compliance—making it ideal for automotive, furniture, footwear, and consumer electronics sectors.
Key Technical Advantages
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Cost-Effective Alternative
WINIW PU leather significantly reduces material and production costs compared to genuine leather, without compromising on aesthetics or performance. The consistent roll yield and minimal waste during cutting enhance overall production efficiency, leading to measurable savings in high-volume manufacturing. -
Superior Durability
Engineered with high-tensile strength backing fabric and abrasion-resistant coating, WINIW PU leather withstands rigorous use. It offers excellent tear resistance, flex durability, and dimensional stability under varying environmental conditions, ensuring long product lifecycle. -
Customizable Colors & Finishes
WINIW supports full color customization with precise Pantone matching and batch consistency. Our advanced dyeing and coating processes allow for matte, glossy, soft-touch, embossed, and texture-matching finishes to meet brand-specific design requirements. -
REACH Compliance
All WINIW PU leather products are fully compliant with EU REACH regulations (EC 1907/2006), ensuring the absence of SVHCs (Substances of Very High Concern) and restricted hazardous substances. This supports safer end-products and facilitates market access across Europe and other regulated regions. -
ISO9001-Certified Manufacturing
WINIW operates under an ISO9001-certified quality management system, ensuring consistent product quality, traceability, and process control from raw material sourcing to final delivery. This certification reflects our commitment to continuous improvement and customer satisfaction.
Technical Specifications
| Property | Especificación |
|---|---|
| Base Material | High-tenacity polyester non-woven fabric |
| Coating | Thermoplastic polyurethane (TPU) |
| Thickness Range | 0.6 mm – 1.8 mm (customizable) |
| Weight Range | 200 g/m² – 450 g/m² |
| Abrasion Resistance | >50,000 cycles (Martindale, 500g load) |
| Color Fastness (Rubbing) | Dry: Grade 4-5; Wet: Grade 4 |
| Light Fastness | >4 (Blue Scale, 40 hours Xenon test) |
| Tensile Strength | >80 N (warp and weft) |
| Tear Strength | >30 N |
| Cold Crack Resistance | > -30°C (no cracking) |
| REACH Compliant | Yes (SVHC-free, Phthalates, Azo dyes tested) |
| ISO9001 Certified Production | Yes |
| Customization Options | Color, thickness, texture, roll length, backing |
WINIW PU leather combines technical excellence with environmental responsibility, offering B2B partners a scalable, compliant, and premium material solution. With in-house R&D and global logistics support, we deliver consistent quality tailored to your specifications.
Why Choose Synthetic over Real Leather

WINIW Synthetic Leather: B2B Performance & Sustainability Guide
As a leader in advanced synthetic materials, WINIW provides high-performance alternatives to traditional leather for global manufacturers. Our engineered solutions prioritize resource efficiency without compromising on aesthetics or functionality. Understanding material selection is critical for your product development and sustainability goals. Below is an objective comparison of modern synthetic leather (specifically high-quality polyurethane/PU-based solutions like WINIW’s) versus genuine animal leather across key operational metrics.
Core Material Comparison
- Synthetic Leather (PU-Based): Engineered from polymer resins (primarily polyurethane) applied to textile backings (e.g., polyester, recycled PET). WINIW formulations emphasize microfiber technology for enhanced texture, breathability, and longevity. Free from animal byproducts, it offers consistent grain structure and reduced waste in cutting.
- Real Leather: Derived from tanned animal hides (bovine, ovine, etc.). Requires extensive chemical processing (tanning, dyeing, finishing). Natural grain variation occurs, leading to higher material waste during production. Performance depends heavily on hide origin and processing methods.
Quantitative Comparison: Key Metrics for Procurement Decisions
| Metric | Synthetic Leather (WINIW Grade) | Real Leather (Full-Grain) |
|---|---|---|
| Cost | 30-50% lower upfront cost. Predictable pricing, minimal batch variation. Lower waste in cutting (up to 20% material savings). | 3-5x higher raw material cost. Significant price volatility due to hide supply, quality grading, and tanning complexity. Higher cutting waste (15-25%). |
| Durabilidad | High resistance to stains, moisture, and UV fading. Consistent tensile strength. Less prone to cracking in dry climates. Moderate abrasion resistance; may show wear in high-friction zones over extended heavy use. | Superior long-term abrasion resistance and structural resilience under heavy mechanical stress. Prone to water damage, staining, and requires conditioning. Susceptible to drying/cracking in arid environments. Natural aging develops patina. |
| Eco-Friendliness | WINIW Advantage: Up to 90% lower water usage vs. tanning. Zero land use for livestock. Cradle-to-gate carbon footprint 50-70% lower. WINIW uses >30% recycled content (e.g., REPREVE®) and water-based, solvent-free coatings. Fully recyclable in controlled streams. | High environmental burden: ~17,000L water per hide, methane emissions from livestock, toxic chromium in conventional tanning (30-40% of global leather uses chrome). Biodegradability offset by chemical load. Certifications (e.g., LWG) improve but don’t eliminate impacts. |
Strategic Value for Your Business
- Supply Chain Resilience: Synthetic leather eliminates hide scarcity risks and ethical concerns tied to livestock. WINIW ensures batch-to-batch consistency for streamlined production.
- Sustainability Compliance: Meet ESG targets with traceable, low-impact materials. WINIW’s solutions support circular economy initiatives (e.g., take-back programs for end-of-life products).
- Design Flexibility: Achieve uniform color, texture, and thickness across large orders. Ideal for technical applications requiring specific breathability, weight, or fire-retardant properties.
WINIW delivers premium synthetic leather engineered for performance parity with responsible production. Partner with us to optimize cost, durability, and environmental impact across your product lifecycle. Contact our technical team for material samples and lifecycle assessment data tailored to your application.
WINIW Factory Capabilities

WINIW is a leading manufacturer of high-performance synthetic leather, specializing in innovative, eco-friendly materials for global B2B clients. With a strong commitment to sustainability, quality, and technological advancement, WINIW serves diverse industries including automotive, furniture, fashion, and sports.
The company operates from a state-of-the-art manufacturing facility spanning 100,000 square meters. This expansive campus integrates advanced production lines with efficient logistics and warehousing systems, enabling large-scale output while maintaining precision and consistency across all product batches.
Key strengths of WINIW’s production capabilities include:
- A dedicated R&D team of over 100 technical experts focused on material innovation, process optimization, and sustainable development. The team regularly introduces new textures, finishes, and functional properties such as water resistance, abrasion resistance, and low-VOC emissions.
- Comprehensive quality control protocols enforced at every stage of production. WINIW adheres to international standards with in-house testing laboratories that evaluate physical performance, color fastness, chemical compliance (REACH, RoHS, OEKO-TEX®), and environmental impact.
- Advanced automation and environmentally responsible manufacturing practices, including solvent recycling systems and energy-efficient processes, supporting clients’ ESG goals.
WINIW proudly exports to key markets worldwide, with established distribution and compliance frameworks in Europe and the USA. Our products meet stringent regional regulations and have been trusted by premium brands for over two decades.
The combination of scale, innovation, and quality assurance positions WINIW as a reliable partner for businesses seeking high-value synthetic leather solutions with global reach and sustainable integrity.
Contact Us for Samples
WINIW Microfiber Leather: Premium Synthetic Leather for Sustainable Manufacturing
WINIW Microfiber Leather delivers uncompromising performance and eco-conscious innovation for B2B partners across furniture, automotive, and fashion industries. Engineered with advanced water-based polyurethane technology, our materials eliminate PVC and heavy metals while exceeding durability benchmarks. Partner with WINIW to reduce environmental impact without sacrificing quality or scalability.
Core Advantages for Industrial Applications
- Zero-VOC Production: 100% water-based PU resins eliminate toxic solvents, ensuring workplace safety and regulatory compliance (REACH, OEKO-TEX® STANDARD 100).
- Resource Efficiency: Saves 18,000L water per ton vs. traditional leather tanning; base fabric contains 30% recycled polyester.
- Performance Durability: 50,000+ double-rub resistance (Martindale), UV-stable color retention (Grade 4-5), and tear strength >35N.
- Design Flexibility: Custom thickness (0.6mm–1.8mm), embossing, and color matching (Pantone®/RAL) for seamless integration into existing workflows.
- Waste Reduction: Precision cutting yields 20% less material waste vs. natural leather due to consistent grain structure.
Industry-Specific Solutions
- Automotive Interiors: Passes FMVSS 302 flammability standards; abrasion-resistant for high-traffic seating.
- Contract Furniture: Antimicrobial treatment option for healthcare/hospitality; fire-retardant grades (CAL 117, BS 5852).
- Fashion Accessories: Lightweight variants (0.6mm) for handbags/shoes with supple drape and stitch integrity.
Technical Specifications Overview
| Property | WINIW Standard Grade | WINIW Eco-Plus Grade | Test Method |
|---|---|---|---|
| Thickness | 0.8mm–1.5mm | 0.7mm–1.2mm | ISO 2417 |
| Tensile Strength | ≥25 MPa | ≥22 MPa | ISO 1767 |
| Elongation at Break | 200–300% | 220–320% | ISO 2427 |
| Martindale Abrasion | 50,000+ cycles | 40,000+ cycles | ISO 12947-2 |
| Recycled Content | 15% | 30% | GRS Certified |
| Water Absorption | ≤8% | ≤6% | ISO 4649 |
Request Technical Documentation & Samples
For detailed PU leather description including material safety data sheets (MSDS), full technical dossiers, and compliance certifications:
– Contact WINIW’s B2B Solutions Team: MKT88@MicrofiberLeather.com
– Free samples available for qualified industrial partners (specify application, volume requirements, and target specifications).
Elevate your product sustainability while meeting rigorous performance demands. WINIW Microfiber Leather: Engineered responsibility for the future of manufacturing.
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