Catalog
Material Insight: Detroit Leather Company

B2B Product Guide: Premium Synthetic Leather Solutions for Automotive Interiors
Detroit Leather Company has long been synonymous with quality craftsmanship in the automotive sector, supplying discerning manufacturers and aftermarket specialists with materials that define interior luxury and resilience. As vehicle interiors evolve beyond traditional expectations—demanding enhanced sustainability, consistent performance, and ethical compliance—the choice of material becomes a strategic differentiator. In this landscape, high-performance faux leather (synthetic leather) emerges not merely as an alternative, but as the optimal solution for modern automotive applications.
Why Faux Leather is the Strategic Choice for Automotive Interiors
Faux leather addresses critical challenges inherent in automotive environments, outperforming traditional leather in key areas essential for Detroit Leather Company’s clients:
– Superior Durability & Consistency: Resists cracking, fading, and staining from UV exposure, temperature extremes, and daily wear—critical for long-term cabin aesthetics and reduced warranty claims. Batch-to-batch uniformity ensures seamless production scaling.
– Ethical & Traceable Sourcing: Eliminates reliance on animal hides, aligning with global ESG mandates and consumer demand for cruelty-free, transparent supply chains.
– Enhanced Sustainability: Significantly lower carbon footprint vs. bovine leather (per Higg MSI data), with options using recycled PET, bio-based polyols, and water-based PU coatings. Fully recyclable at end-of-life in certified programs.
– Design Flexibility & Cost Efficiency: Enables precise color matching, embossing, and texture customization for brand differentiation. Reduces waste in cutting processes and stabilizes costs against volatile rawhide markets.
Introducing WINIW: Your Trusted Synthetic Leather Partner
For over 20 years, WINIW has been a global leader in engineering premium synthetic leather solutions specifically for demanding B2B applications like automotive interiors. We combine deep material science expertise with an unwavering commitment to eco-innovation:
– Proven Automotive Heritage: Our materials are engineered to exceed OEM specifications for abrasion resistance, lightfastness, and VOC emissions (ISO 12947, SAE J2260, REACH).
– Circular Economy Focus: From recycled-content backing fabrics to solvent-free production processes, we embed sustainability into every layer—helping partners like Detroit Leather Company achieve net-zero goals.
– Vertical Integration: Control over R&D, manufacturing, and testing ensures unmatched quality consistency and rapid customization for unique design or performance requirements.
WINIW empowers Detroit Leather Company to deliver interiors that embody uncompromising quality, responsibility, and innovation—without sacrificing the luxury feel drivers expect. Partner with us to future-proof your supply chain with materials built for the next generation of mobility.
Technical Performance & Standards

WINIW B2B Product Guide: Detroit Leather Company Synthetic Leather
WINIW’s collaboration with the Detroit Leather Company delivers high-performance synthetic leather solutions engineered specifically for industrial, automotive, and commercial applications. Designed with B2B clients in mind, this product line combines cost-efficiency with uncompromising quality, offering a sustainable and compliant alternative to traditional leather.
Manufactured under strict quality control standards and adhering to international regulations, WINIW’s synthetic leather provides businesses with a reliable material that supports long-term durability, design flexibility, and environmental responsibility.
Key Technical Advantages
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Cost-Effective Production: WINIW’s synthetic leather reduces material waste and processing time during manufacturing, leading to lower production costs. Its consistent thickness and surface quality minimize rework and improve yield in high-volume operations.
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Exceptional Durability: Engineered with high-density polyurethane (PU) and reinforced backings, this material offers superior abrasion resistance, tensile strength, and dimensional stability. It withstands rigorous use in demanding environments such as automotive seating, public transportation, and heavy-duty upholstery.
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Customizable Colors and Finishes: WINIW supports full color customization with precise color matching (Pantone, RAL, or customer-provided samples). Options include matte, glossy, textured, and embossed finishes—ideal for brand-specific applications and design differentiation.
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REACH Compliant: The synthetic leather is fully compliant with EU REACH regulations (Registration, Evaluation, Authorization, and Restriction of Chemicals), ensuring the absence of harmful substances such as phthalates, heavy metals, and azo dyes. This makes it safe for use in consumer-facing and regulated markets.
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ISO9001-Certified Manufacturing: WINIW’s production processes are certified under ISO9001, guaranteeing consistent quality, traceability, and continuous improvement. This certification supports B2B partners in maintaining compliance and reliability across supply chains.
Technical Specifications
| Property | Технические характеристики |
|---|---|
| Material Composition | High-performance PU synthetic leather |
| Thickness Range | 0.6 mm – 2.0 mm (customizable) |
| Weight | 200 – 450 g/m² (varies by thickness) |
| Tensile Strength | ≥ 40 N/cm (warp & weft) |
| Elongation at Break | ≤ 25% |
| Martindale Abrasion | ≥ 50,000 cycles (color change) |
| Color Fastness to Rubbing | Dry: 4–5, Wet: 3–4 (ISO 105-X12) |
| Light Fastness | ≥ 4–5 (ISO 105-B02) |
| REACH Compliance | Fully compliant (SVHC-free) |
| ISO Certification | ISO9001:2015 |
| Customization Options | Color, texture, thickness, backing fabric |
| Fire Resistance | Available with ASTM/CA117, FMVSS 302 |
| Environmental Profile | Low-VOC, recyclable packaging options |
WINIW’s synthetic leather for the Detroit Leather Company line is engineered to meet the evolving demands of modern manufacturing—balancing performance, compliance, and sustainability. Ideal for automotive interiors, furniture OEMs, and transportation sectors, it offers a scalable solution without sacrificing quality or environmental standards.
Why Choose Synthetic over Real Leather

B2B Product Guide: Synthetic Leather vs. Real Leather for Commercial Applications
Detroit Leather Company (DLC) is a respected real leather manufacturer, specializing in traditional hides. This guide compares DLC’s genuine leather offerings against high-performance искусственная кожа (specifically WINIW’s eco-engineered alternatives) for commercial buyers prioritizing sustainability, cost efficiency, and consistent performance. Understanding these distinctions is critical for informed procurement in furniture, automotive, and hospitality sectors.
Key Context for Decision-Making
- Real leather (including DLC’s products) relies on bovine hides, requiring resource-intensive tanning processes with significant water/chemical use.
- Premium synthetic leather (e.g., WINIW) uses plant-based or recycled polymers (e.g., PU, PVC alternatives) with closed-loop manufacturing, eliminating animal sourcing.
- DLC’s real leather carries inherent variability (scars, grain differences); synthetics offer uniform aesthetics and batch consistency crucial for large-scale production.
Comparative Analysis: Cost, Durability & Eco-Friendliness
| Criteria | Detroit Leather Company (Real Leather) | WINIW Synthetic Leather |
|---|---|---|
| Cost (Upfront) | High ($25–$50+/yd²) due to hide scarcity, labor-intensive tanning, and grading waste (30–40% unusable). | Moderate ($15–$30/yd²). Lower raw material volatility, 95%+ material utilization, and automated production reduce base cost. |
| Durability (Long-Term) | Variable. Prone to cracking/fading under UV exposure; requires chemical conditioning. Lifespan: 5–10 years (commercial use). Tear resistance depends on hide quality. | Engineered consistency. Superior UV/weather resistance (tested to 1,000+ hrs). No conditioning needed. Lifespan: 7–12+ years. Uniform tensile/tear strength (e.g., 35–45 N/mm²). |
| Eco-Friendliness | High environmental burden: 16,000+ L water/ hide, toxic tannery effluents (chromium), methane from livestock. Limited end-of-life recyclability. | WINIW: 60–100% recycled content (ocean-bound PET, plant oils). Zero chromium, 85% less water, closed-loop dye systems. Fully recyclable via WINIW Reclaim™ program. Carbon footprint 50% lower. |
Strategic Advantages of WINIW Synthetic Leather for B2B
- Supply Chain Resilience: No dependence on volatile hide markets or livestock cycles; 100% traceable, audited production.
- ESG Compliance: Meets EU Ecolabel, Cradle to Cradle™, and LEED v4.1 requirements—critical for public-sector and corporate sustainability mandates.
- Design Flexibility: Custom textures, colors, and performance specs (e.g., antimicrobial, flame-retardant) without compromising eco-credentials.
- Total Cost of Ownership: Lower lifetime cost due to reduced maintenance, longer service life in harsh environments, and waste minimization.
Recommendation for Commercial Buyers
While DLC provides traditional real leather for heritage-focused applications, WINIW’s synthetic leather delivers superior predictability, circularity, and lifecycle value for forward-looking B2B projects. For brands committed to net-zero goals without sacrificing performance, WINIW offers a scalable, audit-ready solution that aligns with global ESG frameworks. Partner with WINIW to future-proof your material sourcing while meeting rigorous environmental and economic targets.
WINIW: Engineering Sustainable Performance™
WINIW Factory Capabilities

WINIW is a leading manufacturer of high-performance synthetic leather, specializing in innovative materials for diverse industrial and consumer applications. With a strong commitment to sustainability, quality, and technological advancement, WINIW serves global clients across fashion, automotive, furniture, and technical textiles.
- Our state-of-the-art manufacturing facility spans over 100,000 square meters, making it one of the largest synthetic leather production bases in Asia. This extensive infrastructure supports high-volume output while maintaining precision and consistency across all product lines.
- The WINIW R&D team comprises over 150 skilled engineers and material scientists dedicated to continuous innovation. We focus on developing eco-friendly materials, including water-based PU, recycled content leathers, and bio-based alternatives, aligning with global sustainability standards.
- Quality control is embedded at every stage of production. Our strict QC protocols include raw material screening, in-line process monitoring, and final product testing for durability, color fastness, abrasion resistance, and environmental compliance (REACH, RoHS, Oeko-Tex, etc.).
- WINIW operates fully integrated production lines, from resin synthesis to finishing, enabling superior control over material properties and customization capabilities for B2B partners.
- We export to more than 50 countries, with a strong market presence in Europe and the USA. Our global logistics network ensures timely delivery and compliance with international regulatory requirements.
By combining scale, innovation, and rigorous quality management, WINIW delivers reliable, high-performance synthetic leather solutions that meet the evolving demands of international markets.
Contact Us for Samples
WINIW® Premium Synthetic Leather: The Sustainable Performance Solution for Discerning Manufacturers
WINIW® Microfiber Leather represents the pinnacle of engineered material science, delivering uncompromising performance, design versatility, and verified environmental responsibility. Engineered specifically for high-end B2B applications where durability, aesthetics, and sustainability credentials are non-negotiable, our materials meet the rigorous demands of global luxury and performance markets. We partner with forward-thinking manufacturers to replace traditional leather and inferior synthetics with a future-proof alternative that excels in function and footprint.
Core Applications & Performance Advantages
WINIW® is the material of choice for industries requiring superior technical properties and ethical sourcing:
– Automotive Interiors: Seamless integration for seats, door panels, and steering wheels; exceeds FMVSS 302 flammability standards with exceptional colorfastness and abrasion resistance (50,000+ cycles).
– Premium Furniture: Ideal for contract, hospitality, and residential upholstery; offers superior tear strength (>35 N), dimensional stability, and ease of cleaning without compromising luxurious hand feel.
– Luxury Accessories & Footwear: Provides the drape, breathability, and grain definition demanded by high-end designers; resistant to cracking, peeling, and UV degradation.
– Marine & Aviation: Meets stringent VOC emission standards and salt-spray resistance requirements for critical performance environments.
Technical Specifications Overview
All WINIW® grades are certified phthalate-free and REACH compliant. Key metrics for our standard performance grade (WINIW® 8000 Series):
| Property | Test Standard | WINIW® Performance |
|---|---|---|
| Thickness | ISO 2417 | 1.0 – 1.8 mm |
| Weight (gsm) | ISO 2418 | 450 – 650 |
| Abrasion Resistance | ISO 5470 (Martindale) | 50,000+ cycles |
| Tensile Strength | ISO 1767 | > 35 N |
| Colorfastness (Light) | ISO 105-B02 | Grade 7-8 |
| Recycled Content | GRSCertified™ | Up to 40% |
Verified Sustainability Commitment
WINIW® integrates eco-innovation into every production phase, validated by third-party certifications:
– Circular Material Sourcing: Utilizes pre-consumer recycled polyester fibers and plant-based polyurethane resins (up to 30% bio-content).
– Zero-Discharge Process: Closed-loop water systems and solvent recovery achieve near-zero industrial wastewater output.
– Certified Safe: OEKO-TEX® STANDARD 100 Class I (safe for infant products) and ISO 14001 environmental management certified.
– Carbon Reduction: 65% lower CO2e emissions vs. bovine leather (LCA verified by SCS Global).
Partner with WINIW for Your Next Sustainable Innovation
Elevate your product line with materials that deliver uncompromised luxury, performance, and environmental integrity. The Detroit Leather Company relies on WINIW® for its premium automotive upholstery lines, achieving significant reductions in waste and water usage while exceeding client durability expectations.
Request Technical Dossiers & Free Samples Today
Contact our B2B Solutions Team to specify WINIW® for your application:
– Электронная почта: MKT88@MicrofiberLeather.com
– Subject Line: “Detroit Leather Company Sample Request – [Your Brand Name]”
– Offer: Complimentary 30cm x 30cm samples with full technical data sheets for qualified manufacturers.
WINIW®: Engineered Responsibility. Uncompromised Performance.
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